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Blueprint 2025 Leadership Forum Website & Event Production
Date
April 2018
Link
Role
Event Marketing Director, Communications & Program Lead, Website Creator, Copywriter
Location
Washington, DC
As part of CG/LA Infrastructure's mission to transform the U.S. infrastructure model, the consulting, investment, and advisory firm developed the Blueprint 2025 initiative. To further its objective to expand the concept of infrastructure beyond roads, bridges, and rail, CG/LA hosted the first annual Blueprint 2025 leadership forum, bringing together over 300 senior-level visionaries, policymakers, and infrastructure project developers from more than 20 countries.
As the firm's Director of Marketing and Public Affairs, I single-handedly lead the strategic planning of all CG/LA annual leadership forums. For the first Blueprint 2025 Leadership Forum in 2018, I utilized a new event marketing platform, Splash, to create a compelling, clear, and informative website through which the firm could feature its impressive program of senior political and corporate infrastructure and technology leaders representing over 50 infrastructure projects essential to global investment and opportunity.
In addition to developing the Blueprint website, I was responsible for designing the event program as well as promoting and producing the event itself. In this role, I secured speakers and event partners, oversaw the creation of all marketing and branded materials, lead the firm's social media efforts, managed budgets, tracked event ROI, and negotiated and executed all event-related contracts.