Content Marketing Summit

As NewsCred's content marketing lead, I was responsible for planning and producing the agency's first Content Marketing Summit in New York City. Bringing together 150+ leaders in marketing, media, and technology across brands, agencies, and publishers, the 2013 inaugural event explored how brands use creative content strategies to transform their businesses.

For this project I was responsible for creating the event program and run of show, securing speakers, identifying vendors, executing all contracts, and crafting the agency's broader content marketing strategy surrounding the event.