K12 'Future Built' Campaign

The 'Future Built' campaign was developed to promote Stride Career Prep, a premier career readiness program for middle and high school students from Stride K12. The campaign showcases four distinct student personas (Andre, Sydney, Elena, and Eli) as they prepare for professional futures and tackle high school educational requirements. Leveraging these individual paths allowed us to tell the Stride Career Prep story through the lens of those actively pursuing career programs in high school.