K12 TV Spot, 'Challenging Year'

To articulate the impact that COVID-19 had on education beginning in 2020, K12, a Stride company, created the 'Challenging Year' campaign. The campaign's message was centered around the 'new normal' online learning experience as students attended school from home. We sought to express the positive aspects of the often overwhelming notion of pivoting to an online-only learning platform. We created variations of the campaign to run across CTV, social, and digital display at the awareness, consideration, and conversion levels. You can view the 15-second spot here.