Great content doesn’t happen by accident. Even the most viral, seemingly one-o! campaigns involve a long-term strategy for monitoring brand activity and have the right tools in place to create compelling content when an opportunity presents itself. Marketers are challenged with producing enough content to address customer concerns, maintaining or building a brand, as well as staying current with trending news and information– all the while positioning your content for consumption across social media, email, print, display, and other outbound methods. Planning and executing your content strategy is a daunting task.
Originally published and owned by © NewsCred.com - where I was formerly the associate director of content marketing. All right reserved. (Their's, not mine).
Commentaires